Scrip Reports

Vitamins, Minerals, Herbal Supplements and Tonics in Self- Medication in Europe

The 2001 Expanded Edition - in 2 Volumes

This is the largest and most up-to-date strategic analysis of the dietary supplements and tonics market in Europe with 630 pages, 557 graphs, tables & figures.

This major work not only provides a wealth of data covering Europe's major markets it explores the trends and drivers in this exciting sector.

8 country market profiles � regulatory issues, distribution channels, innovation, companies and market data
Category, brands and sales data for multivitamins, single vitamins, cell protectors, immunostimulants, minerals, herbal supplements, and tonics
The new EU dietary supplements directive and its impact on marketing communications and distribution channels
Forecasts to 2005

Volume I � European overview, Belgium, France & Germany
Volume II � Italy, Netherlands, Poland, Spain & UK

Published Spring 2001
Details: 2 Volumes 630 pages, with over 557 graphs, tables and figures

Price: Full report £1,950, $4,095, ¥468,000
Volume I only: £995, $2,090, ¥234,000
Volume II only: £995, $2,090, ¥234,000

For more information please contact our customer helpdesk on:

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TABLE OF CONTENTS
VOLUME I

Chapter 1 Introduction
1. Self-Medication in Europe in the Global Context
1.1 The European Self-Medication Market Split by Territory 2000
2. The Meaning of Non-Prescription Medicines in Europe
3. Growth of the European Non-Prescription Pharmaceuticals Market 1990-2000
3.1 Growth rates by Category 1998-2000
3.2 Analysis of Growth Patterns within the European Market
4. Vitamins, Minerals and Supplements within the European Non-Prescription Bound Market
4.1 Attractiveness of the European Vitamins, Minerals and Supplements Market by Country Market
4.2 Growth Attractiveness by European Country Market
4.3 Attractiveness of Vitamins, Minerals, Supplements and Tonics Categories in Europe
4.4 Analysis of Growth Trends,Vitamins, Minerals and Supplements 1992 to 2000
4.5 Growth of Tonics in Europe 1996-2000
4.6. Gains and Losses Analysis - Vitamins, Minerals, Herbal Supplements and Tonics in Europe1996-2000
5. Growth Forecast for Vitamins, Minerals, Herbal Supplements and Tonics in 2005
6. The Consumer Environment in Europe
6.1 Consumer Decision Making
6.2 Trends in Personal Health
6.3 Consumer Attitudes to Vitamins, Minerals and Supplements
6.4 $ Per Capita Consumption Vitamins, Minerals and Supplements by Market 1996-2000
6.5 European Consumers' Sources of Information, Influences and Sources of Purchase of VMS Products
6.6.1 Consumer Sources of Information
6.6.2 Influences on Consumer Vitamin Consumption
6.6.3 Consumer Source of Purchase of Dietary Supplements 2000
7. Competitor Analysis - Vitamins, Minerals and Supplements, Europe
8. Vitamins, Minerals and Supplements - Leading Brands Europe's Key Markets - 2000
9. The Regulatory Environment
9.1 Classifications of Medicines
9.2 European Union Directive - Food Supplements
9.2.1 The End of RDAs as a Criteria for Classification
9.2.2. The Effect of the Dietary Supplements Directive on Distribution Channel Management
9.2.3 Legal Classifications for Vitamins and Minerals
9.3 Retail Distribution Regulatory Channel Environment
9.4 Restrictions on Marketing

Appendix: Directive of the European Parliament and of the Council on the approximation of
the laws of the Member States relating to food supplements

List of Tables

Table 1
Growth Rates of Major Non-Prescription Bound Categories 1993 - 2000

Table 2
Category Growth Analysis by Product Type 2000 $ Growth Indices 1996 to 2000 Compared to 2000 to 2005

Table 3
European Consumers - Common Ailments Suffered in a 12-Month Period

Table 4
Behaviour by Ailment Suffered, the United Kingdom

Table 5
Survey of Health Attitudes

Table 6
Attitudes to Health - United Kingdom and Germany

Table 7
Usage of VMS by Short and Long Term Illness United Kingdom

Table 8
Vitamins, Minerals and Supplements $ Per Capita Consumption Key Territories at MSP 1996-2000

Table 9
European Consumers' Sources of Information about Vitamin Products

Table 10
European Consumers Claimed Influences to Take Vitamins

Table 11
European Consumers' Source of Purchase for Vitamin Products 2000

Table 12
Leading Vitamins, Minerals and Supplements Suppliers by Territory and % SOM 2000

Table 13
Leading Vitamins, Minerals and Tonics Brands - Europe 2000 and % SOM

Table 14
Classification of Medicines

Table 15
Success of Regulatory Factors for Vitamins and Minerals in Europe 2000

Table 16
Regulations Affecting Retail Distribution of OTC Medicines

Table 17
Restrictions on the Marketing of Non-Prescription Bound Products

List of Graphs

Graph 1
The World Self-Medication Market Split by Region 2000

Graph 2
Split of the European Non-Prescription Bound Market by Territory 2000

Graph 3
Changes to the Prescription to OTC Ratio for Non-Prescription Products 1990-2000

Graph 4
Annual Growth Rates - Non-Prescription Pharmaceuticals in Europe 1990-2000

Graph 5
Growth of the World Non Rx Market by Region 1999-2000

Graph 6
Growth Analysis of the European Non-Rx Market December 19997

Graph 7
Structure of the European Non-Prescription Market %$ Share by Category 2000

Graph 8
Market Development Vitamins, Minerals, Supplements and Tonics 1996-2000 (Manufacturers' selling prices) - Europe's Eight Leading Markets

Graph 9
The European Vitamins, Minerals, Supplements and Tonics Market $% Share by Country Market (Top 8 countries)

Graph 10
Historical and Future Growth Trends, Europe's Major Markets for Vitamins, Minerals, Herbal Supplements and Tonics % $ Growth Indices 1996-2000 and 2000 - 2005

Graph 11
Share of the European Vitamins, Minerals, Herbal Supplements and Tonics Market by Category

Graph 12
Vitamins, Minerals and Supplements in Europe Annual $ Growth 1992-2000

Graph 13
Gains and Losses Analysis European Dietary Supplements Market 1996-2000

Graph 14
The European Dietary Supplements Market $ Growth Analysis

Graph 15
Forecast for Vitamins, Minerals, Herbal Supplements and Tonics - Europe's leading 8 markets 2000 - 2005 ($000 MSP)

Graph 16
Split Between Self-Medicators, Doctor Seekers and Non-Treaters - Minor Ailments - France, Germany, Spain and the UK

Graph 17
British Use of Supplements by Products Day Taken

Graph 18
Key Suppliers of Vitamins, Minerals and Supplements Europe

Chapter 2 Market Profile - Belgium
1. Introduction - The Belgian Self-Medication Market
2. Share of the Belgian Non-Prescription Market by Category 2000
3. Belgium - Category Growth 1996 - 2005
4. Structure of the Belgian Market
5. Professional or Semi-ethical Brands
6. Consumer OTC Brands
7. Classification of Medicines
8. Prescription Sector
9. Price Control
10. The Changing Business Environment
11. Regulatory Environment for Pharmaceutical Distribution in Belgium
12. Leading Competitors Belgium
13. Structure of Distribution for Self-Medication in Belgium
14. The Retail Pharmacy Sector Belgium
15. Retail Pharmacy Types in Belgium
16. Co-operatives
17. Co-operative Strategies
18. Independents
19. Pharmacy Economies Belgium
20. Trade Margins and VAT
21. Pharmaceutical Wholesalers
22. Market Forecast for the Belgian Non-Prescription Bound Market to 2005

List of Tables

Table 1
Category $ Growth 1996-2005

Table 2
Leading Competitors' $ Market Share 2000 Total Non-Prescription Bound Market Compared to the OTC sector

Table 3
Retail Pharmacies by Type, Belgium 1999

Table 4
Regional Indexation of Average Pharmacy Turnover 1999

Table 5
Major Wholesalers Belgium Share of Pharmaceutical Wholesale Business

List of Graphs

Graph 1
Total Market 1996-2000

Graph 2
$ Share of the Belgian Non-Prescription Market by Category 2000

Graph 3
Pharmacy Development Belgium 1987 to 1999

Graph 4
Average Pharmacy Turnover - Sales by Product Type 1999

Graph 5
Forecast for the Belgian Non-Prescription Market 2000 - 2005

List of Figures

Figure 1
Outline Structure of OTC Pharmaceutical Distribution in Belgium

Chapter 3 Vitamins, Minerals, Herbal Supplements and Tonics - Belgium
1. The Vitamins, Minerals, Herbal Supplements and Tonics Market
2. Sales Split of the Vitamins, Minerals and Herbal Supplements Market
3. Leading Manufacturers of Vitamins, Minerals, Supplements and Tonics in Belgium 2000.
4. Sales of Multivitamins
5. Multivitamins for Adults, Belgium
6. Key Brands in the Adult Multivitamins Market
7. Forecast for Adult Multivitamins with Minerals
8. Multivitamins for Children
9. Key Brands in the Children's Multivitamins Market
10. Forecast for Children's Multivitamins in Belgium
11. Multivitamins Forecast
12. B Vitamins Belgium
13. Plain B Vitamins
14. Key Brands in the Plain B Vitamin Market
15. Forecast for Plain B Vitamins
16. Combination B Vitamins
17. Key Brands in the Combination B Vitamin Market
18. Forecast for the Vitamin B Combination Market
19. The Yeast Market
20. Forecast for Total Vitamin B Market
21. Sales of Vitamin C
22. Leading Manufacturers and Brands in the Vitamin C Market
23. Vitamin C Forecast
24. Vitamins A+D
25. Key Brands in the Vitamins A+D Market
26. Forecast for the Vitamin A+D Market
27. Vitamin E
28. Key Brands in the Vitamin E Market
29. Forecast for the Vitamin E Market
30. Sales of Minerals
31. The Calcium Market
32. Key Brands in the Calcium Market
33. Forecast for Calcium
34. The Iron Market
35. Leading Brands in the Iron Market
36. The Magnesium Market
37. Leading Brands in the Magnesium Market
38. Other Minerals
39. Key Brands - Other Minerals
40. Forecast for Other Minerals
41. Forecast for Total Minerals Market
42. The Fish Oil Market
43. Leading Brands of Fish Oils, Belgium
44. Forecast for Fish Oils
45. Cell Protectors
46. Key Brands in Cell Protection Market
47. Forecast for Cell Protectors
48. Herbal Supplements, Belgium
49. Garlic Supplements
50. Leading Brands of Garlic Supplements in Belgium
51. Forecast for Garlic Supplements in Belgium
52. Ginseng Supplements in Belgium
53. Leading Brands of Ginseng Supplements in Belgium
54. Forecasts for Ginseng Supplements in Belgium to 2005
55. Tonics
56. Key Brands Tonics
57. Forecast for Tonics
58. Q Enzyme B10
59. Forecast for Q Enzyme B10
60. Forecast for the Vitamins, Minerals, Herbal Supplements and Tonics Market.

List of Tables

Table 1
Leading Competitors in the Belgian VMS Market 2000

Table 2
Development of Adult Multivitamins Market Belgium 1996 to 2000 ($000)

Table 3
Adult Multivitamins with Minerals Leading Brands Belgium % Share by Value (2000)

Table 4
Forecasts for Adult Multivitamins in Belgium to 2005

Table 5
Development of Children's Multivitamins in Belgium 1996-2000 ($000)

Table 6
Forecasts for Children's Multivitamins in Belgium to 2005 ($000)

Table 7
Key Brands in the Plain B Vitamin Market

Table 8
Combination B Vitamins Leading Brands Belgium % Share by Value (2000)

Table 9
Vitamin C Leading Brands Belgium % Share by Value

Table 10
Vitamins A+D Leading Brands Belgium % Share by Value

Table 11
Vitamin E Leading Brands Belgium % Share by Value (2000)

Table 12
Calcium Leading Brands Belgium % Share by Value

Table 13
Iron Leading Brands Belgium % Share by Value

Table 14
Magnesium Leading Brands Belgium % Share by Value (2000)

Table 15
Other Minerals Leading Brands, Belgium % Share by Value (2000)

Table 16
Fish Oils Leading Brands, Belgium % Share by Value (2000)

Table 17
Cell Protectors Leading Brands, Belgium % Share by Value (2000)

Table 18
Immunostimulants $ Sales, Belgium 1996 to 2000 ($000)

Table 19
Leading Brands of Garlic Supplements in Belgium %$ Share

Table 20
Forecast for Garlic Supplements in Belgium to 2005 ($000)

Table 21
Growth of Ginseng Supplements in Belgium 1996-2000 ($000)

Table 22
Leading Brands of Ginseng Supplements, Belgium (2000)

Table 23
Forecast for Ginseng Supplements in Belgium to 2005

Table 24
Tonics Leading Brands Belgium % Share by Value (2000)

List of Graphs

Graph 1
Development of Vitamins, Minerals and Herbal Supplements Market 1996-2000

Graph 2
Total Non-Prescription Bound Sales of Vitamins, Minerals and Herbal Supplements Market - Split by Major Category (Value) 2000

Graph 3
Development of the Total Multivitamins Market 1996-2000

Graph 4
Forecast for Multivitamins

Graph 5
Market Development Non-Prescription B Vitamins Belgium 1996 to 2005 ($000)

Graph 6
Development of the Plain B Vitamins Market 1996-2000

Graph 7
Forecast Development for Plain B Vitamins to 2005

Graph 8
Development of the Combination B Vitamins Market to 2005

Graph 9
Forecast Development for Vitamin B Combinations to 2005

Graph 10
Forecast Development for Total B Vitamin Market to 2005

Graph 11
Development of the Vitamin C Market 1996-2000

Graph 12
Vitamin C Forecast 2000-2005

Graph 13
Development of the Vitamins A+D Market 1996-2000

Graph 14
Forecast Development of the Vitamins A+D Market to 2005

Graph 15
Development of the Vitamin E Market 1996-2000

Graph 16
Forecast for Vitamin E Market to 2005

Graph 17
Development of Minerals Market 1996-2000

Graph 18
Market Growth, Calcium, 1996-2000

Graph 19
Market Forecasts, Calcium, 2000-2005

Graph 20
Market Growth in the Iron Market 1996-2000

Graph 21
Market Forecasts for Iron Products 2000-2005

Graph 22
Market Growth Magnesium Products 1996-2000

Graph 23
Market Forecasts for Magnesium Products 2000-2005

Graph 24
Development of Other Minerals 1996-2000

Graph 25
Forecast Development Other Minerals to 2005

Graph 26
Forecast Development of Minerals Market 2000-2005

Graph 27
Market Growth, Fish Oils, 1996-2000

Graph 28
Forecast Development Fish Oils to 2005

Graph 29
Development of Cell Protectors Market in Belgium 1996-2000

Graph 30
Forecast Development for Cell Protector Market to 2005

Graph 31
Development of the Tonics Market 1996-2000

Graph 32
Forecast Development of Tonics Market to 2005

Graph 33
Development of Q Enzyme B10 Market 1996-2000

Graph 34
Forecast Development for Q Enzyme B10 to 2005

Graph 35
Forecast Development of the Vitamins, Minerals, Herbals Supplements and Tonics Market to 2005

Chapter 4 Market Profile -France
1. Introduction - The French OTC Market
2. Sales Split of the Total Non-Prescription Bound Market
3. Sales Split of the Total OTC Market in France
4. Category Growth France 1996-2005
5. Leading Competitors - France
6. Medicine Classification and the Structure of the French OTC Market
6.1 Directive 92/26/EEC - Classification of Medicines
6.2 Legal Definition of Non-Prescription in France
7. Advertising Regulations
8. Use of Trademarks for Medicinal Products
9. The Prescription Sector
9.1 Government Price Controls and Reimbursement Systems
9.2 Price Control
9.3 Reimbursement Bands
9.4 Positive List of Products for Reimbursement
10. Controls on Healthcare Expenditure
10.1 Controls on Pharmaceutical Expenditure
10.2 Supply Side Controls
10.2.1 Pricing
10.2.2 Reimbursement
10.2.3 Promotion
10.3 Consumption Controls
10.3.1 Doctors
10.3.2 Patients
10.3.3 Distributors
11. Healthcare Reforms 1993-1998
12. New Reforms Announced in 1999/2000
13. Structure of Distribution for Self-Medication in France
13.1 Structure of the French Non-Prescription Bound Market
13.2 Types of Non-Prescription Product
14. The Retail Pharmacy Sector
15. Prices and Margins
16. Consumer Attitudes Towards Pharmacists
17. Non-Pharmacy Distribution in France
18. Grocery Market for Multivitamins
19. Pharmaceutical Wholesalers
20. E-Commerce
21. France - The Future for OTCs

List of Tables

Table 1
Category Growth Rates France 1996-2005

Table 2
Leading Competitors' $ Market Share Total Non-Prescription Bound Market Compared to the OTC Sector

Table 3
Pharmaceutical Wholesaler's Share of Market and Distribution

List of Graphs

Graph 1
Development of the Total Non-Prescription Bound Market

Graph 2
Total Non-Prescription Bound Sales in France Split by Major Category(Value) .

Graph 3
Total OTC Sales in France Split by Category (Value)

Graph 4
% of Pharmacy Wholesale Purchases compared to Pharmatrend

Graph 5
% Consumers Seeking Pharmacist's Advice

Graph 6
Consumer Beliefs in Pharmacist Knowledge about Medicines Compared to Doctors

Graph 7
Pharmaceutical Wholesaler's Share of Market and Distribution

List of Figures

Figure 1
Outline Structure of OTC Pharmaceutical Distribution in France <

Chapter 5 Vitamins, Minerals, Herbal Supplements and Tonics - France
1. Sales of Multivitamins, Minerals, Herbal Supplements and Tonics as a Share of the Total Market
1.1 Retail Sales
2. Sales Split of the Vitamins, Minerals, Herbal Supplements and Tonics Market
3. Vitamins - Consumers' Source of Purchase
4. Advertising
4.1 Vitamins
4.2 Other Supplements
5. Leading Manufacturers of Vitamins, Minerals, Supplements and Tonics in France
6. The Multivitamins Market in France
6.1 Sales of Multivitamins outside Pharmacy Channels
7. Sales of Adult Multivitamins without Minerals
7.1 Retail Sales
8. Key Brands in the Adult Multivitamins without Minerals Market
9. Forecast for the Adult Multivitamins without Minerals Market
10. Multivitamins without Minerals for Children in France
11. Leading Brands and Companies of the Multivitamins without Minerals for Children
12. Forecasts for Children's Multivitamins without Minerals France to 2005
13. Multivitamins with Minerals (for Adults)
14. Key Brands in the Multivitamins with Minerals (for Adults) Market
15. The Forecast for Multivitamins with Minerals for Adults
16. Brand Marketing
17. Forecasts 2000 - 2005
18. Sales of Vitamin B
18.1 Plain Vitamin B
18.2 Retail Sales
19. Key Manufacturers in the Vitamin B Market
20. Key Brands in the Plain Vitamin B Market
21. Marketing
22. Advertising
23. Forecasts for Plain Vitamin B
24. Sales of Combination B Vitamins
25. Key Manufacturers in the Combination BVitamins Market
26. The Forecast for Combination B Vitamins 2000-2005
27. Forecast for the Total B Vitamins Market to 2005
28. Sales of Vitamin C
28.1 Retail Sales
29. Key Manufacturers in the Vitamin C Market
30. Key Brands in the Vitamin C Market
31. The Non Pharmacy Market
32. Brand Marketing
33. Forecast for Vitamin C
34. Vitamins A+D
35. Key Brands in the Vitamin A+D Market
36. The Forecast for Vitamins A+D
37. Sales of Vitamin E
38. Key Brands in the Vitamin E Market 1996-2005
39. Forecast for Vitamin E
40. Cell Protectors
41. Key Brands in the Cell Protector Market
42. Forecasts for Cell Protector Market France
43. Immunostimulants
44. Key Brands in the Immunostimulant Market
45. Forecasts for Immunostimulants
46. Sales of Minerals
46.1 Retail Sales
47. Sales Split of the Minerals Market
48. Sales of Calcium
49. Forecast for Calcium Supplements
50. Sales of Iron
51. Key Brands in the Iron Market
52. Forecast Development of Iron Sales to 2005
53. Sales of Magnesium
54. Key Brands in the Magnesium Market
55. Forecast for Magnesium
56. Sales of Other Minerals
57. Key Brands of Other Minerals
58. Forecast for Other Minerals
59. Brand Marketing
60. Forecast for Minerals
61. Herbal Supplements in the French Market
62. Sales of Ginseng
63. Key Brands in the Ginseng Market
64. Forecast for the Ginseng Market
65. Sales of Tonics
66. Key Brands in the Tonics Market
67. Tonics Marketing
67.1 Advertising
67.2 Innovation
68. Forecast for Tonics
69. Forecast for the Total Vitamins, Minerals and Herbal Supplements Market

List of Tables

Table 1
Vitamins - Consumers' Source of Purchase

Table 2
Leading Competitors in the French VMS Market 2000

Table 3
Multivitamins without Minerals Key Brands' Share of Total Non-Prescription Bound Market (% Value) 2000

Table 4
Leading Brands of Children's Multivitamins without Minerals

Table 5
Multivitamins with Minerals for Adults Key Brands' Share of Total Non-Prescription Bound Market(% Value ) 1998

Table 6
Major Brand Advertisers Multivitamins France

Table 7
Plain Vitamin B Key Manufacturers' Share of Non-Prescription Bound Market (% Value) 2000

Table 8
Plain Vitamin B Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 9
Combination B Vitamins Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 10
Vitamin C Key Manufacturers' Share of Non-Prescription Bound Market (% Value) 2000

Table 11
Vitamin C Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 12
Vitamins A+D Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 13
Vitamin E Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 14
Cell Protectors Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 15
Minerals - Calcium Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 16
Minerals - Iron Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 17
Minerals - Magnesium Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 18
Other Minerals Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 19
Ginseng Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 20
Tonics Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

List of Graphs

Graph 1
Development of the Vitamins, Minerals, Herbal Supplements and Tonics Market 1996-2000

Graph 2
Total Non-Prescription Bound Sales of the Vitamins, Minerals and Supplements Market - Split by Major Category (Value) 2000

Graph 3
Advertising Expenditure by Medium

Graph 4
Evolution of the French Multivitamins Market 1996 to 2000

Graph 5
Development of Adult Multivitamins without Minerals Market 1996 to 2000 (Pharmacy Only)

Graph 6
Forecast Development of the Multivitamins without Minerals Market to 200510

Graph 7
Evolution of the Children's Multivitamins Market in France 1996-2000 (US$ 000)

Graph 8
Forecasts for Children's Multivitamins without Minerals France to 2005 (US$ 000)

Graph 9
Development of the Multivitamins with Minerals Market for Adults 1996-2000

Graph 10
Forecast for Adult Multivitamins with Minerals Market to 2005

Graph 11
Forecast Development of Multivitamins Market 2000-2005

Graph 12
Evolution of the French B Vitamins Market 1996 to 2000

Graph 13
Development of the Plain Vitamin B Market 1996-2000

Graph 14
Forecast Development of Vitamin B Market 2000-2005

Graph 15
Combination Vitamin B France - 1996 to 2000

Graph 16
Forecast for Combination B Vitamins to 2005 France

Graph 17
Forecasts for the Total French B Vitamins Market to 2005

Graph 18
Development of the Vitamin C Market 1996-2000

Graph 19
Forecast Development of Vitamin C Market 2000-2005

Graph 20
Development of the Vitamins A+D Market 1996-2000

Graph 21
Forecast Development of the Vitamins A+D Market to 2005

Graph 22
Development of the Vitamin E Market 1996-2005

Graph 23
Forecast Development of the Vitamin E Market to 2005

Graph 24
Development of Cell Protector Market France 1996-2000

Graph 25
Forecast Development of Cell Protector Market to 2005

Graph 26
Development of Immunostimulant Market France 1996-2000

Graph 27
Forecast Development Immunostimulants France to 2005

Graph 28
Development of Minerals Market 1996-2000

Graph 29
Total Non-Prescription Bound Sales of Minerals Split by Category

Graph 30
Development of the Calcium Market 1996-2000

Graph 31
Forecast Development of the Calcium Market to 2005

Graph 32
Development of the Iron Market 1996-2000

Graph 33
Forecast Development of Iron Sales - 2005

Graph 34
Development of the Magnesium Market 1996-2000

Graph 35
Forecast Development of Magnesium Sales - 2005

Graph 36
Development of the Market for Other Minerals 1996-2000

Graph 37
Forecast Development of the Other Minerals Market to 2005

Graph 38
Forecast Development of Total Mineral Supplements Market 2000-2005

Graph 39
Development of the Ginseng Market 1996-2000

Graph 40
Forecast Development of the Ginseng Market 2000-2005

Graph 41
Development of the Tonics Market 1996-2000

Graph 42
Forecast Development of the Tonics Market to 2005

Graph 43
Forecast Development of the Vitamins, Minerals, Herbal Supplements and Tonics Market to 2005

Chapter 6 Market Profile - Germany
1. Introduction - The German OTC Market
2. Sales Split of Total Non-Prescription Bound Market in Germany
3. Germany Category Growth Rates 1996-2005
4. Leading Competitors - Germany
5. The Structure of the German Non-Prescription Bound Market
6. The Regulatory Environment in Germany
6.1 Directive 92/26/EEC - Classification of Medicines
7. Healthcare Reform 1992 to 1999
7.1 Price Reductions
7.2 Price Freezes
7.3 Limited Budget for Pharmaceuticals
7.4 Patient Co-Payments
7.5 Positive Lists
7.6 Negative List
8. Self-Medication Definition
9. The Regulatory Environment for Pharmaceutical Distribution in Germany
10. Structure of Distribution for Self-Medication in Germany
11. Distribution Channel Systems for Pharmacy only OTC Medicines
12. The Retail Pharmacy Sector Germany
13. Pharmacy Development in the Eastern States
14. Pharmacy Turnover Analysis
15. Attitudes of German Pharmacists to Manufacturer Promotional Communication
15.1 German Pharmacist Attitudes to Manufacturers' Websites
15.2 German Pharmacist Attitudes to Product Recommendation
16. E-Commerce
17. Prices and Margins
18. Free Sale Products in Non-Pharmacy Channels
18.1 Share of Category Sales in Non-Pharmacy Outlets
19. Growth of Pharmacy Compared to Non-Pharmacy Sales
20. Drug Stores
20.1 Druggists
20.2 Druggist-Markets
21. Health Food Shops (Reformhauser)
22. Mass Market Trends
23. Filling Station Forecourt Stores
24. Distance and On-Line Shopping
25. German Consumer Usage Attitudes and Sources of Information
26. GP Attitudes to OTC Self-Medication
27. Pharmacy Customers' Perceptions of Service Quality
28. Conclusion
29. Pharmaceutical Wholesalers Germany
30. German OTC Distribution the Future to 2005

List of Tables

Table 1
Category $ Growth Rates 1996-2005 Germany

Table 2
Leading Competitors' $ Market Share 2000 Non-Prescription Bound Sector Compared to the OTC Sector

Table 3
Growth in Total Health Insurance Expenses 1994 - 1998 Western States Germany

Table 4
Pharmacist Perceptions about Manufacturer Promotional Information

Table 5
Pharmacist Claimed Criteria for OTC Brand Recommendation

Table 6
Average Wholesaler and Pharmacy Margins in Germany

Table 7
OTC Products Germany 1998 Share of Category Sales in Non Pharmacy Outlets

Table 8
Growth of OTC Product Sales (excl. Prescription Business) by Channel Type $ Growth 1995 = 100

Table 9
Movements in Channel Market % Share for OTC Products 1995 -1999

List of Graphs

Graph 1
Development of Total Non-Prescription Bound Market 1987 - 1999 (Est)

Graph 2
Total Non-Prescription Bound Sales in Germany - Split by Major Category (Value) 2000 (Est)

Graph 3
Growth in German Pharmacy Numbers

Graph 4
Number of Inhabitants per Private Pharmacy 1961-1999

Graph 5
New Eastern States Number of Inhabitants per Pharmacy 1991 to 1997

Graph 6
Prescriptions as a Share of Average Pharmacy Sales

Graph 7
Sales Development - Gross Turnover Typical Pharmacy 1980-1998

Graph 8
Germany - Market Forecasts to 2005

List of Figures

Figure 1
Structure of the German Non-Prescription Bound Market - 1999

Figure 2
Outline Structure of Pharmaceutical Distribution in Germany

Chapter 7 Vitamins, Minerals, Herbal Supplements and Tonics - Germany
1. Sales of Vitamins, Minerals, Herbal Supplements and Tonics as a Share of the Total Market
1.1 Retail Sales
2. Sales Split of the German Vitamins, Minerals, Herbal Supplements and Tonics Market
3. Consumer Source of Purchase
4. Leading Manufacturers of Vitamins, Minerals, Supplements and Tonics in Germany
5. Sales of Multivitamins
5.1 Dosage Form
6. Multivitamins with Minerals, Adults
6.1 Retail Sales
7. Key Brands in the Multivitamins with Minerals (Adults) Market
8. Forecast Development of the Multivitamins with Minerals (Adults) Market to 2005
9. Sales of Multivitamins with Minerals for Children
9.1 Retail Sales
10. Key Brands in the Multivitamins with Minerals for Children Market
11. Forecasts for Multivitamins with Minerals for Children to 2005
12. Sales of Multivitamins without Minerals
12.1 Retail Sales
12.2 Key Brands in the Adult multivitamin without minerals market
13. Forecast for Multivitamins without Minerals (Adults)
14. Forecast for Total Non-Prescription Bound Multivitamins Market in Germany
15. Sales of Total Vitamin B and Yeast Market
15.1 Dosage Form
16. Sales of Plain B Vitamins
16.1. Retail Sales
17. Key Brands in the Plain B Vitamins Group Market
17.1. Advertising
18. Forecast for Plain B Vitamins
19. Sales of Combination Vitamin B
20. Key Brands in the Combination Vitamin B Market
21. Forecast for Combination B Vitamins
22. Yeast Sales
23. Key Brands Share of the Yeast Market
24. Forecast for Yeast Products
25. Forecast for Total Vitamin B and Yeast Market
26. Sales of Vitamin C
26.1. Retail Sales
27. Dosage Forms
28. Key Brands in the Vitamin C Market
28.1. Advertising
29. Forecast for Vitamin C
30. Single Vitamins
31. Vitamin E
31.1. Retail Sales
32. Key Brands Vitamin E Market
33. Forecast for Vitamin E
34. Vitamins A and D
35. Key Brands in the Vitamins A and D Market
36. Forecast for Vitamin A and D Market
37. Sales of Fish Oils
37.1. Retail Sales
37.2 Dosage Form
38 Key Manufacturers in the Fish Oils Market
39. Key Brands in the Fish Oils Market
39.1 Marketing and Distribution
40. Forecast for the Fish Oils Market
41. Sales of Mineral Supplements
41.1. Retail Sales
42. Segmentation of Mineral Supplements Market
43. Sales of Magnesium
44. Key Brands in the Magnesium Market
45. Forecast for Magnesium
46. Sales of Calcium
47. Key Brands in the Calcium Market
48. Forecast for Calcium Sales
49. Iron Sales
50. Key Brands in the Iron Market
51. Forecast for Iron
52. Other Minerals
53. Key Brands Share of the Market - Other Minerals
54. Forecast for Other Minerals
55. Forecast for Total Mineral Supplements Market
56. Herbal Supplements
57. Garlic Products
57.1. Retail Sales
58. Leading Brands, Garlic
59. Marketing and Distribution
60. Forecasts for Garlic
61. Sales of Ginseng
62. Key Brands in the Ginseng Market
63. Forecast for Ginseng
64. Sales of Tonics
64.1 Sales of Classic Tonics as a Share of the Total Market
64.2 Retail Sales
65. Key Brands in the Classic Tonics Market
66. Forecast Sales of Classic Tonics
67. Sales of Melissengeists
68. Key Brands of Melissengeists
69. Forecasts for Melissengeists
70. Sales of Herbal Geriatric Remedies
71. Key Brands of Herbal Geriatric Products and Share of the Market
72. Forecast for Herbal Geriatric Remedies
73. Sales of Cell Protectors
74. Key Brands in the Cell Protectors Market
75. Forecasts for Cell Protectors
76. Sales of Immunostimulants
77. Key Brands in the Immunostimulants Markets
78. Forecasts for Immunostimulants
79. Forecast for the Vitamins, Minerals, Herbal Supplements and Tonics Market

List of Tables

Table 1
Share of Dietary Supplement Categories by Source of Purchase 2004

Table 2
Vitamins - Consumers' Source of Purchase Germany 2000

Table 3
Leading Competitors' VMS Products Germany 2000

Table 4
Multivitamins with Minerals (Adults) Key Brands' Share of the Total Non-Prescription Bound Market (% Value ) 2000

Table 5
Multivitamins with Minerals for Children Key Brands' Share of the Total Non-Prescription Bound Market (% Value) 2000

Table 6
Multivitamins without Minerals Key Brands' Share of the Total Non-Prescription Bound Market (% Value) 2000

Table 7
B Vitamins % Share of Non-Prescription Bound Market by Formulation

Table 8
Plain B Vitamins Group Key Brands' Share of the Total Non-Prescription Bound Market (% Value) 2000

Table 9
Combination B Vitamins Group Key Brands' Share of the Total Non-Prescription Bound Market (% Value) 2000

Table 10
Yeast Products Key Brands' Share of the Self-Medication Market (% Value) 2000

Table 11
Vitamin C Key Brands' Share of Non-Prescription Bound Market (% Value) 2000

Table 12
Vitamin E Key Brands' Share of the Total Non-Prescription Bound Market (% Value) 2000

Table 13
Vitamins A and D Key Brands' Share of the Total Non-Prescription Bound Market (% Value) 2000

Table 14
Fish Oils, Key Manufacturers' Share of Non-Prescription Bound Market (% Value) 2000

Table 15
Fish Oils, Key Brands' Share of the Total Non-Prescription Bound (% Value) 2000

Table 16
Magnesium, Key Brands' Share of Total Non-Prescription Bound Market (% Value) 2000

Table17
Calcium, Key Brands' Share of Total Non-Prescription Bound Market (% Value) 2000

Table 18
Iron, Key Brands' Share of Total Non-Prescription Bound Market (% Value) 2000

Table 19
Other Minerals, Key Brands' Share of Total Non-Prescription Bound Market (% Value) 2000

Table 20
Garlic, Key Brands' Share of Total Non-Prescription Bound Market (% Value) 2000

Table 21
Ginseng, Key Brands' Share of the Total Non-Prescription Bound Market (% Value) 2000

Table 22
Classic Tonics, Key Brands' Share of the Total Non-Prescription Bound Market (% Value) 2000

Table 23
Melissengeists, Key Brands' Share of the Total Non-Prescription Bound Market (% Value) 2000

Table 24
Herbal Geriatric Remedies, Key Brands' Share of the Total Non-Prescription Bound Market (% Value) 2000

Table 25
Immunostimulants, Key Brands' Share of the Total Non-Prescription Bound Market (% Value) 2000

List of Graphs

Graph 1
Development of the Vitamins, Minerals, Herbal Supplements and Tonics Market 1996-2000

Graph 2
Total Non-Prescription Bound Sales of the VMS Market - Split by Major Category (Value) 2000

Graph 3
Total OTC Sales of VMS Products - Split by Major Category (Value) 2000

Graph 4
Development of the German Multivitamins Market 1996-2000

Graph 5
Multivitamins with and without Minerals - Split of Total Non-Prescription Bound Market by Formulation (Value) 2000

Graph 6
Development of the Multivitamins with Minerals (Adults) Market 1996-2000

Graph 7
Forecast Development of the Multivitamins with Minerals (Adults) Market to 2005

Graph 8
Development of Paediatric Multivitamins with Minerals 1996-2000

Graph 9
Forecast Development of Paediatric Multivitamins with Minerals Market to 2005

Graph 10
Market Development of Multivitamins without Minerals (Adults) 1996-2000

Graph 11
Forecast Development of the Multivitamins without Minerals(Adults) Market to 2005

Graph 12
Forecast Development of the Total Non-Prescription Bound Multivitamins Market 2000-2005

Graph 13
Development of the B Vitamins and Yeast Market 1996-2000

Graph 14
Development of Plain B Vitamins Market 1996-2000

Graph 15
Forecast Development of Plain B Vitamins Market to 2005

Graph 16
Development of the Combination Vitamin B Market 1996-2000

Graph 17
Forecast Development of the Combination Vitamin B Market to 2005

Graph 18
Development of the Yeast Market 1996-2000

Graph 19
Forecast Development of the Yeast Market to 2005

Graph 20
Forecast Development for the Total Vitamin B and Yeast Market to 2005

Graph 21
Development of Vitamin C Market 1996-2000

Graph 22
Forecast Development of Vitamin C Market 2000-2005

Graph 23
Development of Vitamin E Market 1996-2000

Graph 24
Forecast Development of the Vitamin E Market, Germany 2000 - 2005

Graph 25
Sales of Vitamins A&D 1996-2000

Graph 26
Forecast Development of Vitamin A&D Market to 2005

Graph 27
Fish Oil Market 1996-2000

Graph 28
Forecast Development of Fish Oils Market 2000 - 2005

Graph 29
Development of Mineral Supplements Market 1996-2000

Graph 30
Total Non-Prescription Bound Sales of Mineral Supplements - Split by Mineral Type (Value) 2000

Graph 31
Development of the Magnesium Market 1996-2000

Graph 32
Forecast Development of the Magnesium Market to 2005

Graph 33
Development of the Calcium Market 1996-2000

Graph 34
Forecast Development of Calcium Market to 2005

Graph 35
Development of the Iron Market 1996-2000

Graph 36
Forecast Development of Iron Market to 2005

Graph 37
Development of the Other Minerals Market 1996-2000

Graph 38
Forecast Development of Other Minerals Market to 2005

Graph 39
Forecast Development of Mineral Supplements Market 2000-2005

Graph 40
Development of the Garlic Market 1996-2000

Graph 41
Forecast Development Garlic Market Germany 2000-2005

Graph 42
Development of the Ginseng Market 1996-2000

Graph 43
Forecast Development for Ginseng to 2005

Graph 44
Development of the Classic Tonics Market 1996-2000

Graph 45
Forecast Development of the Classic Tonics Market to 2005

Graph 46
Development of the Melissengeist Market 1996-2000

Graph 47
Forecast Development for Melissengeists to 2005

Graph 48
Development of Herbal Geriatric Remedies 1996-2000

Graph 49
Forecast Development for Herbal Geriatric Remedies to 2005

Graph 50
Development of the Cell Protectors Market 1996-2000

Graph 51
Forecast Development of the Cell Protectors Market to 2005

Graph 52
Sales of Immunostimulants 1996-2000

Graph 53
Forecast Development of Immunostimulants to 2005

Graph 54
Forecast Development of the Total Vitamins, Minerals, Herbal Supplements and Tonics Market to
2005

VOLUME II

Chapter 8 Market Profile - Italy
1. Introduction - The Italian OTC Market
2. Sales Split of Total Non-Prescription Bound Market in Italy
3. Category Growth - Italy
4. Leading Competitors in the Italian Market
5. Medicine Classification and the Structure of the Italian OTC Market
6. Price Controls
7. The Regulatory Environment for Pharmaceutical Distribution Italy
8. Structure of Distribution for Self-Medication in Italy
9. Pharmacies
9.1 Prices and Margins
9.2 Italian Pharmacist Attitudes to Self-Medication
10. Pharmaceutical Wholesalers Italy
11. E-Commerce
12. The Future for Non-Prescription Bound Market 2000 - 2005

List of Graphs

Graph 1
Development of Total Non-Prescription Market

Graph 2
Total Non-Prescription Bound Sales in Italy - Split by Major Category (Value) 1999 (Est)

Graph 2
Forecast for Italy 2000 - 2005

List of Figures

Figure 1
Structure of the Italian Non-Prescription Bound Market

Figure 2
Outline Structure of OTC Pharmaceutical Distribution in Italy

Chapter 9 Vitamins, Minerals, Herbal Supplements and Tonics - Italy
1. Development of Vitamins, Minerals, Herbal Supplements and Tonics as a Share of the Total Market
1.1 Retail Sales Value
2. Sales Split of Vitamins, Minerals, Herbal Supplements and Tonics Market
3. Consumer Source of Purchase of Vitamins - Italy 2000
4. Italy - Leading Manufacturers of Vitamins, Minerals, Supplements and Tonics 2000
5. Brand Marketing
6. Advertising of Vitamins, Minerals, Herbal Supplements and Tonics, Italy
7. Sales of Multivitamins
7.1 Retail Sales Value
8. Key Manufacturers in the Multivitamins Market
9. Sales of Multivitamins with Minerals (Adults)
10. Key Brands in the Multivitamins with Minerals (Adults) Market
11. Forecasts for the Multivitamins with Minerals Market (Adults) - 2005
12. Multivitamins with Minerals for Children
13. Key Brands in the Paediatric Multivitamins with Minerals Market
14. Forecast Sales for Paediatric Multivitamins with Minerals
15. Multivitamins without Minerals Market (Adults)
16. Key Brands in the Multivitamins without Minerals for Adults Market
17. Forecasts for Multivitamins without Minerals for Adults - Italy
18. Multivitamins without Minerals for Children
19. Forecasts for Total Multivitamins Market
20. Single Vitamins
21. Segmentation of the Vitamin B Market
22. B Vitamins
23. Plain Vitamin B
23.1 Retail Sales Value - Plain Vitamin B
24. Key Brands in the Plain B Vitamins Market - Italy
25. Forecasts for the Plain B Vitamins Market Italy
26. B Complex Vitamins
27. Key Brands in the Vitamin B Complex Market
28. Forecast for Vitamin B Complex
29. Forecast Development for the Total B Vitamin Market
30. Vitamin C
30.1 Retail Sales Value
31. Key Brands in the Vitamin C Market
32. Innovations
33. Forecast for Vitamin C
34. Vitamin E
35. Key Brands in the Vitamin E Market
36. Forecast Sales Vitamin E
37. Vitamins A+D
38. Key Brands in the Vitamin A+D Market
39. Forecast for Vitamin A+D
40. Cell Protectors
41. Leading Brands Cell Protectors Italy
42. Forecast for Cell Protectors
43. Sales of Minerals
43.1 Retail Sales Value
44. Calcium
44.1 Retail Sales Value
45. Key Brands in the Calcium Market
46. Forecast for the Calcium Market in Italy - 2005
47. Magnesium
48. Key Brands in the Magnesium Market
49. Forecast for the Magnesium Market
50. Iron
51. Key Brands in the Iron Supplements Market
52. Forecast for the Iron Supplement Market
53. Forecast for Minerals
54. Fish Oils
55. Key Brands in the Fish Oils Market
56. Forecast for Fish Oils
57. Herbal Supplements
58. Garlic Sales
59. Key Brands in the Garlic Market
60. Forecast for Garlic, Italy
61. Ginseng
62. Key Brands in the Ginseng Market
63. Forecast for Ginseng
64. Tonics
65. Key Brands in the Tonics Market
66. Forecast for Tonics
67. Coenzyme Q10
68. Key Brands in the Coenzyme Q10 Market
69. Forecast for Coenzyme Q10
70. Forecast for Vitamins, Minerals, Herbal Supplements and Tonics Market

List of Tables

Table 1
Vitamins - Consumer Sources of Purchase - Italy 2000

Table 2
Leading Competitors in the Italian VMS and Tonics Markets 2000

Table 3
Leading Advertisers Vitamins, Minerals, Supplements and Tonics - Italy

Table 4
Multivitamins Key Manufacturers' Share of Total Non-Prescription Bound Market (% Value) 2000

Table 5
Multivitamins with Minerals (Adults) Key Brands' Share of Total Non-Prescription Bound Market (% Value) 2000

Table 6
Multivitamins without Minerals Key Brands' Share of Total Non-Perscription Bound Market (% Value) 2000

Table 7
Plain B Vitamins, Key Brands' Share of Total Non-Prescription Bound Market (% Value) 2000

Table 8
Combination B Vitamins, Key Brands' Share of Total Non-Prescription Bound Market (% Value) 2000

Table 9
Vitamin C, Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 10
Vitamin E, Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 11
Calcium, Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 12
Magnesium, Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 13
Garlic, Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 14
Tonics, Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 15
Coenzyme Q10, Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

List of Graphs

Graph 1
Development of Vitamins, Minerals, Herbal Supplements and Tonics Market 1996-2000

Graph 2
Total Non-Prescription Bound Sales of the Vitamins, Minerals and Supplements Market - Split by Major Category (Value) 2000

Graph 3
Advertising % Growth Total OTC Market Expenditure All Media 1997-2000

Graph 4
Advertising Expenditure Italy % Split by Media - All OTC Products 1996-1999

Graph 5
Development of Multivitamins Market 1996-2000

Graph 6
Development of Multivitamins with Minerals Market (Adults) 1996-2000

Graph 7
Forecast Development for Multivitamins with Minerals - 2005

Graph 8
Development of the Multivitamins Market with Minerals for Children 1996-2000

Graph 9
Forecast Development of the Paediatric Multivitamins with Minerals Market - 2005

Graph 10
Development of the Multivitamins without Minerals Market (Adults 1996-2000

Graph 11
Forecast Development of Multivitamins without Minerals for Adults - 2005

Graph 12
Forecast Development of Multivitamins Market 2000-2005

Graph 13
Development of the B Vitamins Market in Italy 1996-2000 ($000)

Graph 14
Development of the Plain Vitamin B Market 1996-2000

Graph 15
Forecast Development of the Plain B Vitamin Market

Graph 16
Development of the Vitamin B Complex Market 1996-2000

Graph 17
Forecast Development for Combination Vitamin B - 2005

Graph 18
Forecast Development for the Total B Vitamin Market

Graph 19
Development of the Vitamin C Market 1996-2000

Graph 20
Forecast Development of Vitamin C Market 2000-2005

Graph 21
Development of the Vitamin E Market 1996-2000

Graph 22
Forecast Development of Vitamin E Market to 2005

Graph 23
Development of the Vitamin A+D Market 1996-2000

Graph 24
Forecast Development for Vitamin A+D Market

Graph 25
Development of Cell Protectors Market 1996-2000

Graph 26
Forecast Development of Cell Protectors Market 2000-2005

Graph 27
Development of Minerals Market 1996-2000

Graph 28
Development of the Calcium Market 1996-2000

Graph 29
Forecast Development of the Calcium Market in Italy - 2005

Graph 30
Development of the Magnesium Market 1996-2000

Graph 31
Forecast Development of the Magnesium Market - 2005

Graph 32
Development of the Iron Market 1996-2000

Graph 33
Forecast Development for Iron Supplements - 2005

Graph 34
Development of the Other Minerals Market 1996-2000

Graph 35
Development of Fish Oils Market 1996-2000

Graph 36
Forecast Development of the Fish Oils Market - Italy - 2005

Graph 37
Development of the Garlic Market 1996-2000

Graph 38
Forecast Development Garlic Market - 2005

Graph 39
Development of the Ginseng Market 1996-2000

Graph 40
Forecast Development of the Ginseng Market to 2005

Graph 41
Development of the Tonics Market 1996-2000

Graph 42
Forecast Development of the Tonics Market - 2005

Graph 43
Development of the Coenzyme Q10 Market 1996-2000

Graph 44
Forecast Development for the Coenzyme Q10 market - 2005

Graph 45
Forecast Development of Vitamin, Minerals, Herbal Supplements and Tonics Market 2000-2005

Chapter 10 Market Profile -The Netherlands
1. Introduction - The Dutch OTC Market
1.1 Retail Sales
2. Sales Split of Key Categories
3. Leading Competitors in the Netherlands
4. Classification of Medicines
5. The Prescription Sector
6. Pharmacy Regulations
7. Structure of Distribution for Self-Medication in the Netherlands
8. Druggists
9. Private Label - The Netherlands
10. OTC Retail Prices - The Netherlands
11. Pharmacies - The Netherlands
12. Dutch Pharmacists' Influence on Doctors' Prescribing Behaviour
13. E-Commerce
14. Channel Influences on Source of Purchase and Choice of Brand in the Netherlands
15. Forecast for the Dutch Non-Prescription Market

List of Tables

Table 1
Leading Competitors' $ Share of the Dutch Non-Prescription Medicines Market 2000

Table 2
% Share of Value Sales per Category in Druggists, Netherlands

Table 3
% Share of OTC Sales(value) of Private Label Brands

List of Graphs

Graph 1
Development of Total Market 1990-1999 (Est)

Graph 2
Total Self Medication Market - Split by Major Category (Value) 1999 (Est)

Graph 3
Change in the Number of Pharmacies 1984 to 1999

Graph 4
Forecasts for the Netherlands 2000 - 2005

List of Figures

Figure 1
Outline Structure OTC Pharmaceutical Distribution in the Netherlands

Chapter 11 Vitamins, Minerals, Herbal Supplements and Tonics - The Netherlands
1. Sales of Vitamins, Minerals, Herbal Supplements and Tonics
2. Market Split by Subcategory
3. Leading Manufacturers in the Dutch Vitamins, Minerals, Herbal Supplements and Tonics Market 2000
4. Multivitamins
5. Leading Brands of Adult Multivitamins, the Netherlands
6. Leading Brands of Children's Multivitamins
7. Source of Purchase, Multivitamins, The Netherlands 2000
8. Forecasts for Multivitamins in the Netherlands to 2005
9. Plain B Vitamins and B Complex
10. Leading Brands of Plain Vitamin B Products
11. Leading Brands of Vitamin B Complex
12. Source of Purchase Plain Vitamin B and B Complex, the Netherlands
13. Forecast for Plain Vitamin B and Vitamin B Complex in the Netherlands to 2005
14. Vitamin C - The Netherlands
15. Leading Brands of Vitamin C - The Netherlands
16. Source of Purchase Vitamin C - The Netherlands, 2000
17. Forecast for Vitamin C
18. Vitamin E
19. Leading Vitamin E Brands in the Netherlands
20. Source of Purchase Vitamin E
21. Forecast for Vitamin E, The Netherlands to 2005
22. Other Vitamins
23. Leading Brands of Vitamins A and D Products
24. Immunostimulants, the Netherlands
25. The Leading Brands of Immunostimulants in the Netherlands
26. Immunostimulants Source of Purchase in the Netherlands
27. Forecasts for Immunostimulants in the Netherlands to 2005
28. Minerals
29. Calcium
30. Leading Brands of Calcium Products in the Netherlands
31. Forecasts for the Dutch Calcium Market
32. Herbal Supplements
33. Garlic
34. Ginseng
35. The Dutch Tonics Market
36. Forecasts for the Dutch Vitamins, Minerals, Herbal Supplements and Tonics Market to 2005

List of Tables

Table 1
Leading Competitors in the Dutch VMS and Tonics Market 2000.

Table 2
Leading Brands of Adult Multivitamins, The Netherlands, % Share by Value 2000 est.

Table 3
Leading Brands of Children's Multivitamins, The Netherlands, % Share by Value 2000 est.

Table 4
Leading Brands of Plain Vitamin B Products, The Netherlands, % Share by Value 2000

Table 5
Leading Brands of Vitamin B Complex, The Netherlands, % Share by Value 2000

Table 6
Leading Brands of Vitamin C, The Netherlands, % Share by Value 2000

Table 7
Leading Brands of Vitamin E, The Netherlands, % Share by Value 2000

Table 8
Leading Brands of Vitamin A+D, The Netherlands, % Share by Value 2000

List of Graphs

Graph 1
Total Vitamins, Minerals and Herbal Supplements Market Evolution 1996-2000 (est)

Graph 2
Breakdown of the Vitamins, Minerals and Herbal Supplements Category in the Netherlands 2000 (est)

Graph 3
Multivitamins Market Evolution 1996-2000 est $000

Graph 4
Market Forecasts for the Dutch Multivitamins Market 2000-2005 ($000)

Graph 5
B Vitamins and B Complex Market Evolution, the Netherlands, 1996 - 2000 ($000) est.

Graph 6
Market Forecasts Plain B Vitamins and Vitamin B Complex, the Netherlands, 2000-2005

Graph 7
Vitamin C Market Evolution 1996-2000 ($000)

Graph 8
Market Forecasts Vitamin C 2000-2005

Graph 9
Development of the Vitamin E Market, the Netherlands, 1996-2000

Graph 10
Market Forecasts Vitamin E 2000-2005

Graph 11
Vitamins A+D, Market Evolution, The Netherlands, 1996 to 2000

Graph 12
Immunostimulants, Market Evolution, The Netherlands, 1996 to 2000

Graph 13
Forecasts for Immunostimulants, The Netherlands, 2000-2005

Graph 14
Calcium Evolution, 1996 to 2000 ($000) est.

Graph 15
Forecasts for the Dutch Calcium Market 2000 - 2005

Graph 16
Tonics Market Evolution, the Netherlands, 1996-2000 ($000)

Graph 17
Market Forecasts, Tonics, The Netherlands, 2000-2005

Graph 18
Market Forecasts for the Dutch Dietary Supplements Market to 2005 ($ 000)

Chapter 12 Market Profile - Poland
1. Introduction - The Polish OTC Market
2. Sales Split of Key Categories
3. Polish Category Growth 1996 - 2000
4. Leading Competitors in the Polish Market
5. The Regulatory Environment in Poland
5.1 Classification of Medicines
5.2 Registration
5.3 Distribution
5.4 Pricing
5.5 Advertising
5.6 VAT
6. Distribution Environment
6.1 The Retail Environment
6.2 Wholesalers
6.3 Role of Pharmaceutical Wholesalers in Poland
6.4 Pharmacies
6.5 Non Pharmacy and General Sale
7. Poland, The Future

List of Tables

Table 1
Leading Categories $% Growth 1996-2000

Table 2
Leading Competitors' $ Share in Poland 2000 Total Non-Prescription Bound Market Compared to the OTC sector

List of Graphs

Graph 1
Development of the Total Self-Medication Market, Poland, 1990-1999

Graph 2
Total Self-Medication Sales - Split by Major Category (Value) 1999 (est)

Graph 3
Poland Pharmaceutical Wholesalers' Share of Market 1999

Graph 4
Forecast for Poland

Chapter 13 Vitamins, Minerals, Herbal Supplements and Tonics - Poland
1. Sales of Vitamins, Minerals, Herbal Supplements and Tonics 1996 - 2000 as a Share of the Total Market
2. Leading Manufacturers of Vitamins, Minerals, Herbal Supplements and Tonics in Poland
3. Development of the Multivitamins Market
4. Adult Multivitamins with Minerals
5. Key Brands in the Adult Multivitamins with Minerals Market
6. Forecast for Adult Multivitamins
7. Adult Multivitamins without Minerals
8. Key Brands in the Adult Multivitamins without Minerals Market
9. Forecast for Adult Multivitamins without Minerals
10. Children's Multivitamins with Minerals
11. Key Brands of Children's Multivitamins with Minerals
12. Forecast for Children's Multivitamins with Minerals
13. Children's Multivitamins without Minerals
14. Key Brands in the Children's Multivitamins without Minerals Market
15. Forecast for Children's Multivitamins without Minerals
16. Forecast for Total Multivitamins Market
17. The B Vitamins
18. Vitamin B Complex
19. Key Brands in the Vitamin B Complex Market
20. Forecasts for Vitamin B Complex
21. Plain B Vitamins
22. Key Brands in Plain B Vitamin Market
23. Forecast for Plain B Vitamins
24. Forecast for B Vitamins and Yeast
25. Vitamin C
26. Key Brands Vitamin C
27. Forecast for Vitamin C
28. Vitamin E
29. Key Brands in Vitamin E Market
30. Forecast for Vitamin E Market
31. Vitamins A+D
32. Key Brands in Vitamins A+D Market
33. Forecast for Vitamins A+D
34. Immunostimulants
35. Key Brands in the Immunostimulants Market
36. Forecast for the Immunostimulants Market to 2005
37. Minerals
38. Calcium
39. Key Brands in the Calcium Market
40. Forecast for Calcium Market
41. Magnesium
42. Key Brands in the Magnesium Market
43. Forecast for the Magnesium Market
44. Iron
45. Key Brands in Iron Market
46. Forecast for Iron
47. Forecast Development of the Minerals Market
48. Herbal Supplements
48.1 Garlic
48.2 Key Brands in the Garlic Market
48.3 Forecast for Garlic
48.4 Ginseng
48.5 Key Brands in the Ginseng Market, Poland
48.6 Forecast for Ginseng
49. Tonics
50. Key Brands Tonics
51. Forecast for Tonics
52. Melissengeists
53. Key Brands in the Melissengeist Market
54. Forecast for Melissengeists
55. Cell Protection Products
56. The Leading Brands of Cell Protectors in Poland
57. Forecast for Cell Protectors in Poland
58. Coenzyme Q10
59. Leading Coenzyme Q10 Brands in Poland
60. Forecast for the Development of the Vitamins, Minerals, Herbal Supplements and Tonics Market 2000-2005

List of Tables

Table 1
Major Competitors in the Polish VMS and Tonics Market 2000

Table 2
Leading Brands of Adult Multivitamins with Minerals % Share by Value 2000

Table 3
Leading Brands of Adult Multivitamins without Minerals % Share by Value 2000

Table 4
Leading Brands of Children's Multivitamins with Minerals % Share by Value 2000

Table 5
Leading Brands of Children's Multivitamins without Minerals % Share by Value 2000

Table 6
Growth of B Vitamins in Poland 1996 to 2000 ($000)

Table 7
Leading Brands of Vitamin B Complex % Share by Value 2000

Table 8
Leading Brands of Plain B Vitamins % Share by Value 2000

Table 9
Forecasts for B Vitamins in Poland 2000-2005 ($000)

Table 10
Leading Brands of Vitamin C in Poland % Share by Value 2000

Table 11
Leading Brands of Vitamin E Products in Poland % Share by Value 2000

Table 12
Leading Brands of Vitamin A+D Products % Share by Value 2000

Table 13
Leading Brands of Immunostimulants % Share by Value 2000

Table 14
Leading Brands of Calcium Products % Share by Value 2000

Table 15
Leading Brands of Magnesium Products % Share by Value 2000

Table 16
Leading Brands of Iron Products % Share by Value 2000

Table 17
Leading Brands of Garlic Products % Share by Value 2000

Table 18
Leading Tonic Brands % Share by Value 2000

Table 19
Leading Melissengeist Brands % Share by Value 2000

Table 20
Development of Cell Protection Products in Poland 1996-2005

Table 21
Forecasts for Cell Protectors in Poland to 2005 ($000)

Table 22
Development of the Coenzyme Q10 Market in Poland 1996 to 2000 ($000)

Table 23
Leading Brands of Coenzyme Q10 in Poland 2000 % $ Share

List of Graphs

Graph 1
Development of the Vitamins, Minerals, Herbal Supplements and Tonics Market 1996-2000

Graph 2
Vitamins, Minerals, Herbal Supplements and Tonics Split by Category

Graph 3
Development of Multivitamins in Poland 1996 to 2000 ($000)

Graph 4
Development of the Market for Adult Multivitamins with Minerals 1996-2000

Graph 5
Forecast Development for Adult Multivitamins with Minerals to 2005

Graph 6
Development of the Adult Multivitamins without Minerals Market 1996-2000

Graph 7
Forecast Development for Adult Multivitamins without Minerals to 2005

Graph 8
Development of Children's Multivitamins with Minerals 1996-2000

Graph 9
Forecast Development Children's Multivitamins with Minerals to 2005

Graph 10
Development of Children's Multivitamins without Minerals 1996-2000

Graph 11
Forecast for Children's Multivitamins without Minerals

Graph 12
Development Vitamin B Complex 1996-2000

Graph 13
Forecast Development for Vitamin B Complex to 2005

Graph 14
Development of Plain B Vitamins1996-2000

Graph 15
Forecast Development for Plain B Vitamins to 2005

Graph 16
Development of Vitamin C Market 1996-2000

Graph 17
Forecast Development for Vitamin C to 2005

Graph 18
Development of Vitamin E Market 1996-2000

Graph 19
Forecast Development for Vitamin E Market

Graph 20
Development of Vitamins A+D Market

Graph 21
Forecast Development for Vitamin A+D to 2005

Graph 22
Development of Immunostimulants Market 1996-2000

Graph 23
Forecast Development for Immunostimulants to 2005

Graph 24
Development of the Minerals Market 1996 to 2000

Graph 25
Minerals Market Split by Category

Graph 26
Development of Calcium Market 1996-2000

Graph 27
Forecast for Calcium Market to 2005

Graph 28
Development of the Magnesium Market 1996-2000

Graph 29
Forecast Development for Magnesium to 2005

Graph 30
Development of Iron Market 1996-2000

Graph 31
Forecast Development of Iron Market to 2005

Graph 32
Forecast Development of the Minerals Market 2000-2005

Graph 33
Market Development , Garlic, 1996-2000

Graph 34
Forecast Development for Garlic to 2005

Graph 35
Development of Ginseng Market 1996-2000

Graph 36
Market Forecasts for Ginseng to 2005

Graph 37
Development of Tonics Market 1996-2000

Graph 38
Forecast Development for Tonics Market Poland to 2005

Graph 39
Development of Melissengeist Market 1996-2000

Graph 40
Forecast Development for Melissengeists to 2005

Graph 41
Forecast for the Development of the Vitamins, Minerals, Herbal Supplements and Tonics Market 2000-2005

Chapter 14 Market Profile - Spain
1. Introduction - The Spanish OTC Market
2. Sales Split of Total Non-Prescription Bound Market in Spain
3. Category Growth - Spain
4. Leading Competitors in the Spanish Market
5. Structure of the Market
6. The Regulatory Environment in Spain
6.1 Directive 92/26/EEC - Classification of Medicines
6.2 Registration
6.3 Legal Definition of Self-Medication in Spain
7. The Prescription Sector
7.1 Reimbursement
7.2 Pricing/Price Controls
8. Advertising
8.1 Use of Brand Names
9. The Changing Business Environment
9.1 Healthcare Reforms
10. The Regulatory Environment for Pharmaceutical Distribution in Spain
11. Structure of Distribution for Self-Medication in Spain
12. Pharmacies
13. Pharmacy Number Controls
14. Pharmacy Density by Region
15. Pharmaceutical Wholesalers
16. Pricing and Margins
17. Consumer Attitudes to Self-Medication
18. Market Forecasts - Spain to 2005

List of Tables

Table 1
Category Growth 1996-2005

Table 2
Leading Competitors's $ Share Spanish Market 2000 Total Non-Prescription Bound Market compared to the OTC sector

List of Graphs

Graph 1
Development of Total Non-Prescription Bound Market

Graph 2
Total Non-Prescription Bound Sales in Spain - Split by Major Category (Value)

Graph 3
Structure of the Spanish Pharmaceutical Market - %$ Share

Graph 4
Spain Retail Pharmacy Numbers -

Graph 5
Distribution of Pharmacies by Region 1999 Estimates

Graph 6
Market Forecast - Non-Prescription Bound Products - Spain 2000 - 2005 ($000)

List of Figures

Figure 1
Outline Structure of OTC Pharmaceutical Distribution in Spain

Chapter 15Vitamins, Minerals, Herbal Supplements and Tonics - Spain
1. Sales of Multivitamins, Minerals, Herbal Supplements and Tonics as a Share of theTotal Market
1.1 Retail Sales
2. Sales Split of the Vitamins, Minerals and Herbal Supplements Market
3. Source of Purchase, Vitamins
4. Sales of Multivitamins
5. Multivitamins with Minerals (Adults)
5.1 Retail Sales
6. Key Brands in the Multivitamins with Minerals Market
7. Forecast for Multivitamins with Minerals (Adults)
8. Multivitamins without Minerals
8.1 Retail Sales
9. Key Brands in the Multivitamins without Minerals Market
10. Forecasts for the Multivitamins without Minerals Market
11. B Vitamins in Spain
12. Plain Vitamin B
13. Key Brands in the Plain B Vitamin Market
14. Forecast for Plain B Vitamins
15. Vitamin B Combinations - Spain
16. Key Brands in the Combination Vitamin B Market
17. Forecast for the Combination B Vitamin Market
18. Yeast
19. Vitamin C
20. Key Brands in the Vitamin C Market
21. Forecasts for Vitamin C
22. Key Brands in the Vitamin E Market
23. Forecast for the Vitamin E Market
24. Vitamins A+D
25. Key Brands in the Vitamin A+D Market
26. Forecast for Vitamins A+D Market
27. The Future for Single Vitamins
28. Cell Protectors
29. Key Brands in the Cell Protectors Market
30. Forecast for Cell Protectors to 2005
31. Sales of Minerals
31.1 Retail Sales
32. Calcium
33. Key Brands in the Calcium Market
34. Forecasts for the Calcium Market
35. Iron
36. Forecast for the Iron Market
37. Fish Oils
38. Key Brands of Fish Oils in Spain
39. Forecast for Fish Oils in Spain 2000-2005
40. Herbal Supplements
41. Garlic
42. Leading Brands of Garlic Products in Spain
43. Forecasts for Garlic Products to 2005
44. Ginseng
45. Forecasts for the Ginseng Market in Spain to 2005
46. Tonics
47. Key Brands in the Tonics Market
48. Forecasts for Tonics
49. Forecast for the Vitamins, Minerals, Herbal Supplements and Tonics Market

List of Tables

Table 1
Vitamins - Consumers' Sources of Purchase, Spain 2000

Table 2
Multivitamins with Minerals, Key Brands' Share of Total Non-Prescription Bound Market (% Value) 2000

Table 3
Multivitamins without Minerals, Key Brands Share of Total Non-Prescription Bound Market (% Value) 2000

Table 4
Plain Vitamin B, Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 5
Vitamin B Combinations, Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 6
Vitamin C, Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 7
Vitamins A+D, Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 8
Cell Protectors, Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 9
Calcium, Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 10
Fish Oils Development Spain 1996-2000 ($000)

Table 11
Fish Oils,Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 12
Forecasts for Fish Oils in Spain to 2005 ($000)

Table 13
Development of the Spanish Garlic Market 1996-2000 ($000)

Table 14
Garlic,Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

Table 15
Forecasts for Spanish Garlic Market 2000-2005 ($000)

Table 16
Development of the Spanish Ginseng Market 1996-2000 ($000)

Table 17
Forecasts for Ginseng Products in Spain to 2005 ($000)

Table 18
Tonics,Key Brands' Share of the Non-Prescription Bound Market (% Value) 2000

List of Graphs

Graph 1
Development of the Vitamins, Minerals and Herbal Supplements Market 1996-2000

Graph 2
Total Non-Prescription Bound Sales of Vitamins, Minerals and Herbal Supplements - Split by Major Category (Value) 2000

Graph 3
Development of the Spanish Multivitamins Market 1996 - 2000 ($000)

Graph 4
Development of Multivitamins with Minerals (Adults) 1996 - 2000

Graph 5
Forecast Development of Multivitamins with Minerals - 2005

Graph 6
Development of Multivitamins without Minerals Market 1996-2000

Graph 7
Forecast Development of the Multivitamins without Minerals Market - 2005

Graph 8
Development of B Vitamins Market 1996-2000 ($000)

Graph 9
Development of the Plain Vitamin B market 1996-2000

Graph 10
Forecast Development of Plain B Vitamins - 2005

Graph 11
Development of the B Combinations Market 1996-2000

Graph 12
Forecast Development of the Combination B Vitamin Market to 2005

Graph 13
Development of the Vitamin C Market 1996-2000

Graph 14
Forecast Development of the Vitamin C Market - 2005

Graph 15
Development of the Vitamin E Market 1996-2000

Graph 16
Forecast Development for the Vitamin E Market to 2005

Graph 17
Development of the Vitamin A+D Market 1996-2000

Graph 18
Forecast Development of the Vitamin A+D Market to 2005

Graph 19
Development of the Cell Protection Market 1996-2000

Graph 20
Forecast Development for Cell Protectors to 2005

Graph 21
Development of the Calcium Market in Spain 1996-2000

Graph 22
Forecast Development for Calcium to 2005

Graph 23
Development of the Iron Market 1996-2000

Graph 24
Forecast Development of the Iron Market to 2005

Graph 25
Development of Tonics Market 1996-2000

Graph 26
Forecast Development of Tonics Market to 2005

Graph 27
Forecast Development of Vitamins, Minerals and Herbal Supplements Market 2000-2005

Chapter 16 Market Profile - The UK
1. Introduction - The UK OTC Market
2. Sales Split of Total Non-Prescription Bound Market in the UK
3. Category Growth UK
4. Leading Competitors in the UK
5. Structure of the Market Demand
5.1 Semi Ethical or Professional Brands
5.2 Consumer Professional Brands
5.3 OTC Brands
6. The Regulatory Environment in the UK
6.1 Directive 92/26/EEC - Classifications of Medicines
6.2 Legal Definition of Self-Medication in the UK
7. Structure of OTC Medicine Distribution in the UK
7.1 Sales of Non-Prescription Pharmaceuticals: Pharmacies compared to Grocers
7.2 Ratios of OTC Consumer Sales: Pharmacy compared to Grocery Sales
8. Structure of Distribution Channel Systems for Self-Medication in UK
9. Share of UK OTC Market by Outlet Type
10. The Retail Pharmacy Sector UK
10.1 Grocery
10.1.1 Grocery Chains
10.2 Pharmacies Based within Supermarkets
10.3 The Future for Supermarket Stores
11. Drug Stores
12. Potential Abolition of Resale Price Maintenance for Non-Prescription Pharmaceuticalsin the UK
13. Pharmaceutical Wholesaling in the UK
14. E-commerce in the UK
15. Consumers' Source of Purchase of Dietary Supplements 2000
16. Consumer Source of Purchase OTC Medicines UK
17. Forecasts for the UK Non-Prescription Bound market 2000 - 2005

List of Tables

Table 1
Category $ Growth in the UK 1996-2005

Table 2
Leading Competitors's $ Share in the UK Market 2000 Total Non-Prescription Bound Market compared to the OTC Sector

Table 3
Share of the OTC Market by Outlet Type UK 1999

Table 4
Structure of Retail Pharmacies in the UK 1999

Table 5
Grocery Outlets - % share of the Personal Care Market by Category

Table 6
Consumers' Source of Purchase of Dietary Supplements 2000

Table 7
Consumers' Shopping Non-Pharmacy Outlets for Medicines % Adults

Table 8
Where Consumers Claim to Shop for Medicines - % Adults

List of Graphs

Graph 1
Development of Total Non-Prescription Bound Market 1995 - 2000 (Est).

Graph 2
Total Non-Prescription Bound Sales in the UK - Split by Major Category (Value) 2000 (Est)

Graph 3
Structure of OTC Distribution in the UK % of Channel Sales 1999

Graph 4
Share of the UK Pharmacy Market for Non-Prescription Pharmaceuticals 1999

Graph 5
% Share of the UK Grocery Market for Non-Prescription Pharmaceuticals by Category, 1999

Graph 6
Ratio of OTC Sales Pharmacies Compared to Grocery 1999

Graph 7
Number of Pharmacies in Leading Supermarket Chains UK 2000

Graph 8
Pharmaceutical Wholesaler Market Shares 1999

Graph 9
Forecasts for the UK to 2005

List of Figures

Figure 1
Structure of the UK Non-Prescription Bound Market

Figure 2
Outline Structure - OTC Pharmaceutical Distribution Channels in the UK % Share of Market 1999

Chapter 17 Vitamins, Minerals, Herbal Supplements and Tonics - The UK
1. Sales of Vitamins, Minerals, Herbal Supplements, Fish Oils and Tonics in the UK
2. Sales Split of the Vitamins, Minerals, Herbal Supplements, Fish Oils and Tonics Market
3. Source of Purchase - Vitamins, Minerals, Herbal Supplements, Fish Oils and Tonics
4. Marketing of Dietary Products in the UK
4.1 Split of Media
4.2 Major Advertised Brands
5. Leading Vitamins, Minerals, Supplements and Tonics Manufacturers in the UK 2000
6. Multivitamins in the UK
7. The Split of Multivitamins Market by Product Type
8. The Leading Brands and Companies in the Multivitamins Market 2000
8.1 Adult Multivitamins and Minerals
8.2 Children's Multivitamins and Minerals
8.3. Adult Multivitamins without Minerals
8.4 Children's Multivitamins without Minerals
9. Innovations and Marketing
10. Market Forecasts for Multivitamins in the UK
11. B Vitamins
12. Major Brands and Companies for B Vitamins in the UK
12.1 B Complex Brands and Companies
12.2 Plain Vitamin B Brands and Companies
13. Marketing
14. Forecasts for B Vitamins in the UK 200 to 2005
15. Vitamin C in the UK
16. Main Brands in the UK Market
17. Forecasts for Vitamin C in the UK to 2005
18. Vitamin E in the UK
19. Leading Brands and Companies in the Vitamin E Market
20. Marketing
21. Market Forecasts for Vitamin E in the UK to 2005
22. Vitamins A+D
23. Leading Brands and Companies in the UK Vitamins A+D Market
24. Forecast for Vitamins A+D in the UK
25. Fish Oils in the UK
26. The Main Brands of Fish Oils in the UK
27. Marketing
28. Forecasts for Fish Oils in the UK to 2005
29. Herbal Supplements
29.1 Garlic Supplements in the UK
29.2 Leading Brands of Garlic and Companies in the UK
29.3 Forecasts for Garlic Supplements in the UK to 2005
29.4 Ginseng Supplements in the UK
29.5 Leading Brands and Companies in the UK Ginseng Supplements Market to 2005
29.6 Marketing and Innovation
29.7 Forecasts for Ginseng Supplements in the UK to 2005
29.8 Evening Primrose Oil Supplements
29.9 Leading Brands and Companies in the UK Evening Primrose Oil Supplements Market
29.10 Marketing
29.11 Forecasts for Evening Primrose Oil in the UK to 2005
30. Coenzyme Q10 UK
31. Leading Brands and Companies for Coenzyme Q10 in the UK
32. Forecasts for the Coenzyme Q10 Market in the UK to 2005
33. Minerals
34. The Calcium Market in the UK
35. Leading Brands and Companies in the UK Calcium Products Market
36. Marketing
37. Forecasts for Calcium Products in the UK to 2005
38. Iron Supplements in the UK
39. Leading Brands and Companies in the Iron Products Category in the UK
40. Marketing
41. Forecasts for Iron Supplements in the UK
42. Magnesium Supplements in the UK
43. Other Mineral Supplements in the UK
44. Tonics
45. Leading Brands and Companies in the UK Tonics Market
46. Marketing
47. Forecasts for Tonics in the UK to 2005
48. Cell Protection Products in the UK
49. Leading Brands and Companies in the UK Cell Protection Market
50. Marketing
51. Forecasts for Cell Protectors in the UK to 2005
52. Forecasts for the UK Vitamins, Minerals, Herbal Supplements, Fish Oils and Tonics Market to 2005

List of Tables

Table 1
Consumer Source of Purchase - Vitamins, Minerals, Herbal Supplements, Fish Oils and Tonics

Table 2
UK Vitamin Users Claiming Source of Purchase

Table 3
Major Competitors in the UK VMS and Tonics Market 2000

Table 4
Leading Brands of Vitamin C Products UK 2000

Table 5
Major Brands of Fish Oils in the UK % Share

Table 6
Coenzyme Q10 UK Market Evolution 1996-2000 (US$ 000)

Table 7
Coenzyme Q10 UK Market Forecasts 2000-2005 (US$ 000)

List of Graphs

Graph 1
Development of the Vitamins, Minerals, Herbal Supplements and Tonics Market UK 1996-2000

Graph 2
Total Non-Prescription Bound Sales of Vitamins, Minerals, Herbal Supplements and Tonics UK 2000

Graph 3
Advertising Vitamins, Minerals, Herbal Supplements and Tonics % by Main Media 1999

Graph 4
Share of Advertising Expenditure by Brand - UK 1999

Graph 5
Market Evolution Multivitamins in the UK 1996-2000 (US$ 000)

Graph 6
% Split of the Multivitamins Market in the UK by Segment 2000

Graph 7
Market Forecasts for Multivitamins in the UK to 2005

Graph 8
Market Evolution B Vitamins, UK 1996-2000 ($000)

Graph 9
Forecasts for B Vitamins in the UK to 2005

Graph 10
Market Evolution Vitamin C in the UK 1996-2000 ($000)

Graph 11
Forecast Sales for Vitamin C in the UK to 2005 ($000)

Graph 12
Market Evolution Vitamin E - UK 1996-2000 ($000)

Graph 13
Forecast Development for Vitamin E to 2005 ($ 000)

Graph 14
Evolution of the Vitamins A+D Market UK 1996-2000 ($ 000)

Graph 15
Forecasts for Vitamins A+D in the UK to 2005 ($ 000)

Graph 16
Market Evolution Fish Oils in the UK 1996-2000

Graph 17
Forecast Development for Fish Oils ($ 000)

Graph 18
Evolution of the UK Garlic Supplements Market 1996-2000 ($ 000)

Graph 19
Forecasts for Garlic Supplements in the UK to 2005 ($ 000)

Graph 20
Evolution of the UK Ginseng Supplements Market in the UK 1996-2000 (US$ 000)

Graph 21
Forecasts for Ginseng Supplements in the UK to 2005 (US$ 000)

Graph 22
Evolution of the UK Evening Primrose Oil Supplements Market 1996-2000 (US$ 000)

Graph 23
Forecasts for EPO in the UK to 2005

Graph 24
Market Evolution Calcium in the UK 1996 to 2000 ($ 000)

Graph 25
Forecasts for Calcium Products in the UK to 2005

Graph 26
Evolution of the UK Iron Products Market 1996 to 2000 ($ 000)

Graph 27
Forecasts for Iron Supplements in the UK to 2005

Graph 28
The Evolution of the UK Tonics Market 1996 to 2000 ($ 000)

Graph 29
Forecasts for Tonics in the UK to 2005 ($ 000)

Graph 30
Market Evolution Cell Protection Products in the UK 1996-2000 ($000)

Graph 31
Forecasts for Cell Protectors in the UK to 2005 ($ 000)

Graph 32
Forecast for the UK Vitamins, Minerals, Herbal Supplements and Tonics Market 2000 -2005 ($ 000)

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